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As a small business owner or an entrepreneur, you need to consider all the factors that can help you in growing your business. Content marketing is one of them.
Content marketing is undoubtedly the most vital strategy that takes your business to the zenith of success. In this era of digitalization, your business is considered authentic and credible only if you have a dedicated website.
However, just creating a website is not enough, and rather, you need to maintain it and keep it alive to win the trust of your visitors.
People would love to visit your website again and again if they find it interesting. In near future, these visitors are the ones that may turn into your loyal customers.
So, what keeps your website active and vibrant?
The best way to keep your website alive is by posting new content – especially blog posts. However, simply writing a blog post for the purpose of publishing content will not work. High-quality and engaging content is the need of the hour. Quality content is something that adds to the credibility of your business.
Here are some proven facts that emphasize the importance of content marketing:
- Businesses that employ content marketing acquire more traffic than others that rely on traditional marketing
- It helps consumers to connect with your brand and remember it for a longer time
- Content marketing costs less than traditional marketing channels, yet generates more than double the leads
- Most B2B marketers use content marketing in their marketing campaigns
- Content marketing yields high conversion rates
- Consumers are likely to be persuaded by content marketing to make their buying decision
- Customers prefer to know about a company through articles and blogs rather than advertisements
How Is Outsourcing Content Creation Helpful For Your Business?
It is evident that top-notch quality and lucid content is essential to promote your business. Even if you have created a brand new website, the quality of the content decides its fate.
Creating & promoting content is not a one or two days assignment. It is rather a continuous process. Even if you use AI-tools like Chat GPT.
Creating quality content is a difficult challenge for small business owners and entrepreneurs because they typically do not have a large budget to hire a dedicated team of content creators and marketers. Handling it themselves is also typically a bad idea as they need to focus on bigger things within their own business.
If fresh content is not being posted on a regular basis on your website, then that won’t let you reap the benefits of content marketing.
According to HubSpot, businesses who published 16+ monthly blog posts saw nearly 3.5x more traffic.
So how can you get content regularly if you lack manpower and time? You can get it done by outsourcing content creation for your business.
There are several advantages of outsourcing content. It saves your time, energy, and money. Above that, you get the content created by those who have expertise in content marketing. So, you receive quality content and increased ROI is also guaranteed.
Should Your Business Outsource Content?
There are different types of businesses and it is dependent on the situation and your budget whether you want to outsource content or not.
Here are few pointers that may aid you in making a choice whether to outsource or to depend on your in-house team.
1. Different Projects Need Different Set of Skills, Knowledge, & Expertise
Content creation is not a child’s play and it’s simply not about jotting things down. More than that, it is about understanding your target audience, devising appropriate strategies, carrying out intensive research, and then developing a high-quality, engaging, and lucid content.
You need a professional who can write well and a tech-savvy content marketer who can effectively promote the content across the web.
Secondly, you need subject-matter expert who can employ his/her know-how into developing a stellar content.
Now, if you have people in your team who have the skills to take on the project, then it’s great and you don’t need to go anywhere else. However, if you and your team members do not possess the required skills, then it is better to outsource the content.
But, if the content is a marketing content or SEO rich content, then you can outsource your content from content experts. If you are outsourcing content, you are using the knowledge and experience of other writers which help your business to grow.
For instance, if you and your team members are not having knowledge of SEO and other techniques, then that can’t land you with a stellar web-marketing.
In this case, hiring an SEO expert can be a smart idea. You can use the know-how of freelancers to impress your audience and rank well in search engines.
2. Time factor
The rule of content marketing is simple: the more time you give to content creation and marketing, the better the results you’ll achieve.
Content cannot be created in a jiffy. Spammy, filler content can be created in no time at all, but considerable time is required to craft a quality post.
Substantial time is elapsed in researching, analyzing market trends, and finally developing content that is engaging as well as informative.
Even if you have experts in your team, you need to consider whether they have time to work on content creation. Devoting time for content creation will be taking away devoted time for another task within your business.
If you or your team members don’t have time to devote to content creation, then outsourcing is the way to go.
Outsourcing saves you time, allowing you to focus on your business. You and your team members can focus on your tasks. This allows multiple projects to get completed at the same time.
Many freelancers and outsourcing agencies strive to deliver the content in a relatively short amount of time. For example, a blog post of 500 words can be delivered within 24 hours. On the contrary, the in-house team is equipped with so many other tasks that the TAT for same blog post might take 3 days or even longer.
3. In-House Team Needs to Be Trained Regularly
Larger businesses may rely on their in-house team for content creation. They train the team so that the members become skilled in developing superb marketing content. However, this requires time, energy, and money.
If you can spend money and devote time to train your staff, then you can do that. But, the problem that pops up here is that at times the employees leave the job for something better.
Now, again you’ll have to train the new members. So, instead of going through this process again and again, you can choose to outsource content.
4. Budget for Content Marketing
Content is king and a top-notch quality content accelerates the growth of your website. To get high-quality content, you’d require the expertise of adept writers. Experienced and well-established writers would charge hefty amount.
If your budget permits you to hire a full-time content creator and marketer in your in-house team then nothing can beat that.
The writer will be entitled to employee benefits, fixed salary, and incentives irrespective of the volume of work. Moreover, even if in a month the demand for content creation is relatively low, you’ll have to pay your writer.
On the other hand, if you outsource content, you’ll only have to pay for the amount of work that a writer delivers to you. This can save a considerable amount of money. Saving money is important especially for small business owners. You can put your saved money for other important things
So, if you don’t have enough funds to support an extra staff member, then you can choose to outsource content.
5. Wide Range of Content Created for Your Business
Outsourcing content creation enables you to get the task done by subject-matter experts. You may not find a person on your team who has knowledge both of the engineering field and medical field. But, you can outsource your content to different writers or an agency so that the project is handled by an expert in the field. This reduces chances of getting a scrap or filler content.
The best part of outsourcing content is that you can get the content developed on any niche. However, you may not find your team members to be savvy with every niche.
Furthermore, experimenting with different types of content helps you in finding out what works best for your business.
EDITOR’S NOTE: Also remember that you should only be publishing content relative to your business. You should be well-versed in the topics your posts cover because they are about your business.
6. Maintains the Quality of Your Website & Make It Look Authentic
Maintaining top-notch quality content is the most vital strategy for your business and outsourcing content creation aids you in this.
Original content is something that wins overall and keeps your audience engaged. A professional outsourcing agency knows about the importance of unique content and makes sure that the same is prepared.
On top of that, plagiarism checks, spell checks, and other quality checks ensure that you receive nothing less than a masterpiece.
Where Should I Outsource Content?
There are a plethora of online platforms where you can find freelancers or agencies that can develop content for you. But, to get high-quality content within a quick deadline, you need to rely on credible platforms. Fiverr and Upwork are two possibilities.
Conclusion
In today’s era, content marketing has an edge over traditional marketing techniques. For small business owners and entrepreneurs, it is a strategy that can skyrocket their business.
Starting a blog and updating it with content regularly is something that makes your visitors believe on you and connect with you. This helps in generating leads and finally converting the leads into customers.
Quality and engaging content is something that will attract your audience. You can either make your in-house team develop content for you or outsource content.
Outsourcing content creation guarantees you with well-researched, SEO optimized, and high-quality content. The content is developed by professionals who expertise in the field. You can get the content created in any niche and find what works best for your business.
Consider outsourcing if your in-house team lacks skills and if you want to save your time and money. It also takes your marketing to the next level.
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