In this video, we’ll cover how website builders work with eCommerce platforms so that you can add an eCommerce store to your website. This is an important and beneficial topic for many small business owners and entrepreneurs looking to sell something online.
Hi! Welcome back. This is step 4 of our 5 step video series on how to make your own website. In the previous step, you learned how to use your website builder’s editor so that can physically design, build, and edit your website. AND more importantly, you learned the best practices for structuring and designing a website so that you can build it properly.
In this video, I want to discuss ecommerce for your website as this is an important and beneficial topic for many small business owners and entrepreneurs looking to sell something online.
Getting back to our fictional example with Sarah and her bakery business, Sarah would like for her customers to be able to shop and order some of her bakery goods directly online from her website. After they place the order online, she would receive a notification of this and then ship the order out to them via her preferred shipping method. In order to do this, Sarah will need to add an ecommerce store to her website.
Fortunately, most website builders support eCommerce and make it relatively easy to sell goods or services online. You would add an eCommerce store to your website using a platform that your website builder provides. Each website builder is different and may use a different platform. In our case, Wix provides their own custom platform which I think works quite well.
Note: The platform your website builder uses, is important as it affects the functionality and features your eCommerce store has and is limited to. Some platforms can be quite complex with a full suite of functionality while others are more limited, yet simpler & easier to install. This is yet another reason why it’s important to choose a good website builder as mentioned in step 2.
Adding an eCommerce store is typically straight forward with most website builders. In Wix, we’d simply go to add à Store. And then we would need to set up a few things like adding products, coupons, connecting your preferred payment method, configuring shipping and tax, and so on. This may seem complicated, but really it’s pretty much self-explanatory.
Of course, this process will differ depending upon the website builder you are using. Once again, I’m going to ask you to pause this video and refer to your website builder’s documentation on adding eCommerce. This will help you understand how to add an eCommerce store using your own website builder’s specific platform.
Note: Most website builders will require that you purchase an eCommerce plan in order to unlock and use an eCommerce store on your website. As I mentioned earlier in Step 2, make sure you’ve purchased an ecommerce compatible plan.
I also want to point out that you can use PayPal for free on most website builders, which is a simpler method for selling online. Keep in mind though, that PayPal is very limited and does not have all the advanced features you would find in an eCommerce store.
Using the PayPal option only works well for selling a few, simple items. If you’re deciding between a complete eCommerce store or PayPal, this really depends on the business you have and what kind of features you’ll need when selling. Typically, if you plan on selling a large number of products or require advanced eCommerce functionality, then upgrading to the eCommerce plan is a better choice.