How To Make a Photography Website & Mistakes to Avoid

Learn how to make a pro photography website to show off your portfolio and discover what mistakes to avoid when making it.

How to make a photography website

For any professional photographer, a photography website is a necessity to showcase your portfolio and build new clientele. Consider your website as your top sales representative working on your behalf even when you’re asleep. It’s a great way to attract new customers around the clock, but in order to convert those potential customers into actual ones, your photography website has to be good.

Creating an impressive website is much simpler than you might think. Website builders have cut down the time and expertise required to build a website. In this article, I'll cover how you can create your own photography website, along with common mistakes that you’ll need to avoid.

Can I Really Build My Photography Website Myself?

Yes! With all the new website builders being introduced on the market, there are a number of feasible options for you to choose from, if you decide to make your website yourself. For the purposes of creating a photography website, I'm going to recommend Wix and refer to them in this article. There are a number of other website builders you can use, but Wix is arguably the most popular one around and it is super user-friendly. A complete beginner to web design can easily navigate around it and create a beautiful website with only a little time and dedication.

WHY BUILD IT YOURSELF? There are several reasons, but the main one is price. While you could pay a professional web designer $2000 or more to create your photography website, most website builders offer prices that range from around $5 to $25 per month. You can save a lot of upfront cost by taking this route.

7 Steps to Create Your Photography Website

Now let’s take a look at the actual steps required to set up your photography website:

Step 1. Select the Right Template

This the first step to creating the website of your dreams. Wix has a wide variety of templates in general, but what’s even better is that they have templates made specially for photography websites/portfolio websites. Remember that these templates are provided to you as a guide for designing your website. The drag and drop interface of Wix allows you to completely customized your website regardless of what template you choose so don’t spend too much time worrying about this part.

A screenshot of just a few photography website templates Wix offers

Step 2. Brainstorm & Design the Pages

A photography website doesn’t require many pages. The main pages that you’ll need are: Home, About, Contact, and a Gallery. If you want it to be more detailed, perhaps you can add a Services/Pricing page and different pages for each type of photography that you do (wedding, landscape, advertising ect.). The key here is to make the website easy for users to navigate and contact you while still being impressed.

QUICK TIP: It's always a good idea to check out some existing photography websites – perhaps some of your competitors – to see what works for them.

Step 3. Upload Content & Organize the Gallery

Naturally, a photography website is not complete without the photographs. The next step is to upload your beautiful work onto your website. We suggest that you split your work up in various categories such as wedding, landscape, advertising, etc. so, that visitors can easily find what they’re looking for. If a bride-to-be visits your website, she would want to see all your wedding photography in one place. This ease of navigation can mean the difference between someone following through to contact you or someone clicking off your website out of frustration. Also, get creative with how you place the images on the website. Wix has several gallery styles to choose from. Don’t be afraid to step outside the box when choosing a gallery style as this can make a big impression on your visitors.

Step 4. Choose a Domain Name

Your domain name is what people will type in to find your website so it should be easy to spell and easy to remember. Wix is an all-in-one platform so you can buy your domain name straight from them and easily connect it to your website. A rule of thumb when selecting a domain name for your photography website is to make it the name of your business or your name plus the word photography. Some good examples include “xyzphotography.com” or “johnbrownphotography.com”. Learn more about choosing a great domain name.

Step 5. Create a Business Email Address

A business email address looks like “info@xyzphotography.com” and it is the best option to go with if you are serious about your photography business. It looks more professional than an email at gmail, outlook or another free email provider. Having a business email can also help to promote your photography website. When someone sees your email address, they will more than likely be curious enough to go and visit your website without you asking them to. That another visitor to your beautiful website!

Step 6. Work on SEO

Search Engine Optimization (SEO) is very important to ensure that your website is found when people search on Google, Bing and other search engines for photographers in your area. Each page in Wix has an SEO section that you’ll want to spend some time filling out properly. Determine the keywords that your targeted audience would most likely be searching in order to find a website like yours. For example, if you do wedding photography in Miami, Florida some keywords that you could use include: wedding photographer in Miami, Miami wedding, wedding vendors in Florida, pictures of Miami weddings ect. Try to get in the mind of your targeted audience and write what they would write. You can also use the Google keyword planner and the Wix SEO Wizard to help you.

Wix SEO wizard
Wix offers an SEO Wizard & Monitoring Tool to help give you insight on how to get your photography business ranking for local keywords.

Step 7. Publish Website & Promote It

Once you’ve completed designing your website your website and you have connected your domain, the last thing to do is publish it and promote it on social media. Some of the best social media platforms to promote photography work include Instagram, Pinterest, and Facebook. Although SEO will help your website be found, promoting your website through social media and other channels should be a daily practice if you want to be successful.

website mistakes to avoid

Mistakes to Avoid When Creating Your Photography Website

When creating your website for the first time, you may get carried away with the creative process and end up making a few mistakes that most web design newbies tend to make. Let’s look at some of those common mistakes and how you can avoid them.

Overcrowding – There is always the temptation to put everything on your homepage in the worry that visitors won’t click around to the rest of the website. This is a mistake. When a page is overcrowded with too much information users can feel overwhelmed and distracted by the mess, and click out of the website for that reason. Stick to a clean and simple design that highlights only your best work. Your photography website should make a great first impression on your behalf.

No Contact Form –  A contact page is necessary for any website. Users need a way to get in touch with you whether they need more information or they’re ready to buy. The mistake that many persons make is that they only put an email address and phone number and don’t include a contact form. This is a missed opportunity to generate more leads. The truth is, some people are too lazy to create an email or reach for their phone to call. People love convenience and the contact form provides the most convenient way for them to contact you without even leaving your website.

Difficult Website Navigation – Nothing is more frustrating that getting to a beautiful website and not being able to find the information you want. Menu options on your photography should be clear and in plain view, ideally at the top of every page.

No About Page – The About page is one of the most visited pages on any website. Why? People love to connect with people. Your customers and potential customers want to know who is behind the camera so use the about page as an opportunity to connect with your audience and prove yourself as a photographer. Feel free to include some of your proudest photography accomplishments as well as some personal information like how you dreamed of being a photographer when you were a child. That balance of professionalism and authenticity will resonate well with your visitors.

Conclusion

A photography website is powerful when establishing an online presence and seeking new customers. In this article, I outlined what you need to know about making your very own photography website and how you can avoid some common mistakes. Use your creative abilities to make your website your own, but also remember to keep it simple so that new visitors can easily navigate it and get in touch with you.

All the best in creating your amazing photography website & leave me any questions in the comments below!

About the author


  • Melissa Fullwood is an avid web designer who specializes in using website builders (Wix, SquareSpace, and Shopify are her favorites) to build affordable & stunning websites for small businesses and personal brands. She is the owner of The Online Collective, a company providing services and resources that establish and improve the online presence of companies and individuals around the world.

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