5 Best Email Marketing Software of 2016

Find & compare the best email marketing software of 2016. A review of the top email marketing solutions for launching email campaigns.

Best email marketing software

A simple email is still considered the most effective way to get in front of your audience. Email marketing allows you to directly connect with hundreds, if not thousands of new prospects as well as keep in touch with your existing customers. And with email marketing solutions, pretty much anybody can create, optimize and deploy a great-looking campaign that gets real results – even for those with relatively little web or design experience. Reaching the mobile hordes is easy too – as long as you are using the right application. But what, exactly, is the right software for your business’s needs? With so many apps out there, making the right decision can be a bit daunting.

The Best Email Marketing Solutions at a Glance

To help you narrow the field to a reasonable number of candidates, we’ve pitted our top five in a bit of an email marketing cage match. Let’s see who comes out on top:

Solution:Starts at:Neat Features:
Constant Contact$20/mo for 500 contactsPayment processor integration
iContact$14/mo for 500 contactsSocial integration, create surveys
Benchmark$11.95/mo for 600 contacts400 templates, landing pages
PinPointe$49.95/mo for 5000 contactsAudience segmenting, heat maps
Mail ChimpFree up to 2000 contactsIntegration with hundreds of apps

Choosing the Right Email Marketing Software for Your needs

Though the list of email marketing apps and services continues to grow on a daily basis, chances are there is one specific app that suits your business needs to a tee. With a solid email marketing strategy in place, you are already poised for success – why not make it easier with an app and plan that meets all of your budgetary and functional needs? Chances are, you are running a tight ship and there will always be a need to stay lean. Every business owner or manager has asked themselves the same question: what value will this solution bring to my workflow, and how can I measure its worth? Identify the features than best resonate with you. Do choose a plan that you can take for a test drive – but even if it’s free, don’t waste time customizing an app that doesn’t do what you need it to do. Make a list of the most important features, and try to land on something that ticks all your boxes.

Remember…

Making your life easier is the name of the game. You’ve probably got better things to do than waste time on complex processes or finding workarounds when something doesn’t function the way you want it to. And always look to the future before deciding on your perfect email marketing app. Ask yourself: is this a service that can scale with me, or will I have to seek out other options if my company grows? Is it easy to use, or will we need to implement a training program? How will I know it is working? What kind of data will it deliver to prove its ROI? The email marketing program you go with should be as easy to use as it is to understand. Choose one with a robust set of tools, and preferably one with excellent customer support through multiple channels, like chat, email and direct telephone contact. Above all, keep it simple, and let your awesome campaign speak for itself.