5 Best Email Marketing Software of 2016
Find & compare the best email marketing software of 2016. A review of the top email marketing solutions for launching email campaigns.
A simple email is still considered the most effective way to get in front of your audience. Email marketing allows you to directly connect with hundreds, if not thousands of new prospects as well as keep in touch with your existing customers. And with email marketing solutions, pretty much anybody can create, optimize and deploy a great-looking campaign that gets real results – even for those with relatively little web or design experience. Reaching the mobile hordes is easy too – as long as you are using the right application. But what, exactly, is the right software for your business’s needs? With so many apps out there, making the right decision can be a bit daunting.
The Best Email Marketing Solutions at a Glance
To help you narrow the field to a reasonable number of candidates, we’ve pitted our top five in a bit of an email marketing cage match. Let’s see who comes out on top:
|Solution:||Starts at:||Neat Features:|
|Constant Contact||$20/mo for 500 contacts||Payment processor integration|
|iContact||$14/mo for 500 contacts||Social integration, create surveys|
|Benchmark||$11.95/mo for 600 contacts||400 templates, landing pages|
|PinPointe||$49.95/mo for 5000 contacts||Audience segmenting, heat maps|
|Mail Chimp||Free up to 2000 contacts||Integration with hundreds of apps|
Email Marketing for Small Businesses
www.constantcontact.com is one of the most widely adopted email marketing software apps among small businesses. Their basic package provides hundreds of customizable templates, and is optimized for bulk email campaigns. Your leads and contacts can be imported using Excel, CSV, or TXT file formats, or directly from Salesforce. Their templates support multi-media functionality, with the ability to integrate video, survey and payment processor links into the body of your message. More advanced functions are included in their ‘plus’ packages, offering more online storage, trackable coupons, automation and event registration. Their native support is flexible and responsive, and because Constant Contact has been a market leader for so long, there is a very strong user community from which to draw knowledge and support. For the small enterprise who means business, this may well be the email marketing tool for you.
- Social analytic tools
- Free 60-day trial available
- Image library
- Full-function mobile app
- Cloud storage included
Easily Create & Manage Your Own Email Campaign
www.icontact.com is easily one of the most popular email marketing apps currently available, notably for its ease of use on the design end, but also for its social media integration. Social buttons are already integrated into their templates, all you have to do is fill out your social account information when you set up your profile and they will automatically be included in your campaigns. Another great feature is the ability to create custom surveys, which help engagement and drive traffic to your sites. Templates are fully customizable, allowing you to use your own branding for a streamlined and cohesive look.
- Fully scalable
- Easy to use
- Built-in analytics
- Free trial available
- Salesforce integration
Affordable Email Marketing Software
www.benchmark.com is affordable and easy to use for anybody. Even those with limited knowledge of email marketing can quickly and effectively launch a great campaign in minutes. The basic package includes some powerful design tools as well as over four hundred customizable templates to help you craft the perfect message. Social media integration includes Twitter, LinkedIn, Facebook, Flickr, Yelp, and Pinterest. Easily create compelling sign up forms to help you collect customer data directly from your Facebook page.
- Easy to use
- Follow-up surveys
- Integration with Google Analytics
- Flexible tech support
Professional Email Marketing
www.pinpointe.com takes your email marketing efforts to the next level with super high-quality templates and tools. Even though it is geared towards medium-to-large sized business who demand a higher level of quality and performance, it is as simple to use as any of the more basic apps, with drag and drop customizability and advanced features such as audience segmentation, behavioral targeting and drip marketing campaigns. Track potential leads by geography and demographic information, and launch campaigns directly from your mobile device. Twitter analytics and Google analytics come standard, and they provide an excellent suite of video tutorials to help you get the most from your email marketing efforts. Finally, heat maps allow you to see and understand how your prospects are using your website, what pages they visit most and what they click on.
- Geographic region targeting
- Fully mobile functionality
- Contact list organization
- 1000+ templates
Popular Alternative for Small Businesses
www.mailchimp.com has been leading the field in B2C email marketing, helping all kinds of businesses to connect with their audience on a flexible, web-based platform that is so easy to use a monkey could do it (or so they say!). One of its most compelling features is that it is free to use for up to 2000 subscribers, and even at this level, the most popular and useful features come standard. Premium packages allow you to target and segment your audience into multiple lists. Campaigns can be scheduled and tracked with automated processes, and can even be linked to your Google Analytics account if you require more in-depth reports. Integration is provided with hundreds of other apps including Salesforce, Eventbrite, Shopify, Survey Monkey and all of the popular social media sites.
- Free basic plan
- High volume plans available
- eCommerce integration
- Fully scalable to your needs
Choosing the Right Email Marketing Software for Your needs
Though the list of email marketing apps and services continues to grow on a daily basis, chances are there is one specific app that suits your business needs to a tee. With a solid email marketing strategy in place, you are already poised for success – why not make it easier with an app and plan that meets all of your budgetary and functional needs? Chances are, you are running a tight ship and there will always be a need to stay lean. Every business owner or manager has asked themselves the same question: what value will this solution bring to my workflow, and how can I measure its worth? Identify the features than best resonate with you. Do choose a plan that you can take for a test drive – but even if it’s free, don’t waste time customizing an app that doesn’t do what you need it to do. Make a list of the most important features, and try to land on something that ticks all your boxes.
Making your life easier is the name of the game. You’ve probably got better things to do than waste time on complex processes or finding workarounds when something doesn’t function the way you want it to. And always look to the future before deciding on your perfect email marketing app. Ask yourself: is this a service that can scale with me, or will I have to seek out other options if my company grows? Is it easy to use, or will we need to implement a training program? How will I know it is working? What kind of data will it deliver to prove its ROI? The email marketing program you go with should be as easy to use as it is to understand. Choose one with a robust set of tools, and preferably one with excellent customer support through multiple channels, like chat, email and direct telephone contact. Above all, keep it simple, and let your awesome campaign speak for itself.